Integral Privacy Technologies

Integral: Transforming Regulated Data into Enterprise-Grade Consumer Insights with Cosmic

In today's data-driven world, the ability to extract meaningful insights from regulated consumer data is paramount. Integral stands at the forefront of this transformation, providing a platform that allows companies to derive bespoke, actionable intelligence while ensuring robust compliance. Trusted by top companies in pharmaceuticals, analytics, and more, Integral handles a staggering amount of sensitive data, transforming it into invaluable consumer insights.

As Integral's operations scaled, their need for a content management system that could keep pace became critical. They required a solution that would empower their marketing team to manage website content efficiently, connect with other business systems seamlessly, and ensure compliance within their regulated environment. Before Cosmic, content updates often required the involvement of the development team, leading to delays and hindering the marketing team's agility. Integral sought a CMS that would streamline their workflow, offer flexibility in content creation, and scale with their growing organization. This led them to explore various options, ultimately choosing Cosmic for its ease of use, flexibility, and robust API capabilities.

Let's dive into a conversation with Kelsey Thomas, Head of Marketing at Integral, to understand more about their experience with Cosmic:

What were your team's biggest challenges before adopting Cosmic?

"Before Cosmic, even small content changes required submitting requests to our development team, which created delays. This significantly impacted our marketing team's workflow and our ability to respond quickly to opportunities".

How has Cosmic improved your team's workflow and collaboration?

"Cosmic has significantly improved our marketing team's workflow by allowing us to update content directly instead of creating tickets for our development team. Now, our marketing team makes updates in real-time, which has improved our responsiveness. This approach has also allowed our developers to focus on more technical priorities rather than handling routine content updates".

Cosmic offers a lot of flexibility in how you structure your content. What kind of content structures have you been able to create?

"Cosmic offers good flexibility for our content needs. We've implemented various content structures including blog posts, external resource links, content cards for product features, landing pages, and customer stories. The modular approach lets us reuse components across different content types while maintaining consistency. We can adjust content structures as needed without requiring additional development resources".

Integrations are often key. How has Cosmic's API helped your team connect with other systems?

"Cosmic's API has helped us connect our marketing content with other business systems. The clear documentation made implementing these integrations straightforward while maintaining our data compliance standards".

As Integral has grown, how has Cosmic scaled to meet your expanding content needs?

"As Integral has grown and our content needs expanded, Cosmic has kept pace with our requirements. Starting with basic content management, we've expanded to support our base of approximately 10,000 monthly visitors with a larger content library, increased publishing frequency, and more complex content structures. The platform accommodates our growing team of content contributors while maintaining the governance controls we need for regulated data compliance".

Moving from an old system can be challenging. How did Cosmic assist with the migration process?

"Moving from our previous CMS to Cosmic was straightforward. Their team provided clear migration guidance that helped us map our existing content to the new structure. The interface required minimal training for our team, and we were able to run both systems during the transition to ensure continuity. Importantly, the migration preserved our compliance protocols, which was essential for our regulated data operations".

What specific features or aspects of Cosmic do you appreciate the most?

"The easy-to-use interface is what we value most. Team members with different technical backgrounds can navigate the system and make updates without specialized training. Other helpful features include the media management system, the content preview functionality, and the user permission controls that support our compliance requirements. The analytics dashboard also provides useful insights for content optimization".

Has Cosmic changed how much you need to involve developers in your day-to-day content management?

"Yes, significantly. Before Cosmic, we relied on our development team for most content updates, creating a constant backlog. Now, developers are only involved in major enhancements rather than routine content management. This change has made our marketing team more independent in executing campaigns from planning to publication without technical delays. This autonomy has improved our ability to test messaging and respond to opportunities more quickly".

Speed is crucial in today's fast-paced environment. How much faster are you able to deploy content using Cosmic compared to your old system?

"The improvement has been substantial. With our previous system, content updates typically took 1-2 weeks to move through development and deployment. With Cosmic, we publish updates in real-time. This improvement in deployment speed has changed how we approach content strategy. We can now implement testing, address feedback, and respond to industry developments much more quickly".

Do you have any specific metrics that highlight the impact of Cosmic on your operations?

"Yes, we have seen several key improvements since adopting Cosmic:

• We serve approximately 10,000 users per month through our Cosmic-powered platforms.
• Content deployment time decreased from 1-2 weeks to real-time publishing.
• The marketing team handles updates independently without creating developer tickets.
• Developers spend significantly less time on content-related tasks.
• Customer engagement with our content increased after implementing more dynamic content structures."

Integral's journey with Cosmic showcases how a modern, flexible, and user-friendly headless CMS can empower marketing teams, streamline workflows, and enable organizations to scale their content operations effectively, even within highly regulated industries. By separating content management from the presentation layer, Cosmic has provided Integral with the agility and independence needed to thrive in the dynamic landscape of regulated data insights.