Eastman Music Company

Eastman Strings: Harmonizing Tradition with Cutting-Edge Technology for Global Reach

Eastman Music Company, a name synonymous with quality handcrafted musical instruments since its founding in 1992, faced the challenge of bringing its esteemed orchestral strings brand into the digital age while maintaining its core values of craftsmanship and reaching a global audience. Their journey led them to Cosmic, a platform that provided the technological sophistication needed for international expansion and mirrored their commitment to excellence.

Bridging the Pre-Internet Era with Modern Technology

Founded before the widespread adoption of the internet, Eastman Music Company recognized the critical need to rebuild their online presence to accurately represent their brand and products. Their previous web platforms, including WordPress and Nation Builder, presented limitations, particularly concerning speed, security, and accessibility in key international markets like China.

"We were very much in need of rebuilding our strings website. We wanted to get the website into China specifically. So we were trying to kill two birds with one stone in that way. And so through testing, through static sites and such and delivering over CDNs, we found that this was possible," explained Beau Foster, their Head of Marketing.

Seeking a solution that prioritized performance, reliability, and global reach, Eastman transitioned to a static site powered by Cosmic. This strategic move allowed them to deliver a fast and secure experience to users worldwide, a stark contrast to the slow loading times they experienced with previous platforms in China.

Expanding Horizons: Reaching China and Beyond

A primary driver for choosing Cosmic was the necessity of reaching the Chinese market without the complexity of creating and managing a separate China-specific website. The ability to deliver content quickly and reliably through CDNs was a key factor in this decision.

Cosmic's flexibility also allowed Eastman Strings to implement geo-targeted information, displaying specific products to different markets. This capability streamlined their global content strategy, ensuring that customers in various regions saw the most relevant product information.

A Partnership Built on Quality: Reflecting Craftsmanship in Technology

Eastman takes immense pride in the handcrafted quality of their instruments, employing time-honored techniques and meticulous attention to detail. They sought a technology partner that mirrored this dedication to excellence in its platform and support.

The reliability and stability of the Cosmic-powered static site resonated with Eastman's commitment to quality. The "digital brochure" nature of their website requires minimal constant maintenance, allowing them to focus on their core business of crafting exceptional instruments.

"It's been really exciting to see how performance-driven the site is and just how simple the execution of the site can be." notes Foster.

While their current website primarily serves as an informational resource, the potential of Cosmic Blocks for future projects aligns with Eastman's interest in more dynamic content and user-friendly content management. The possibility of a drag-and-drop interface for building new pages or reworking existing ones is particularly appealing for their marketing team, who handle all content creation in-house and value the visual presentation of their instruments.

Conclusion

For Eastman Music Company, a company with a rich history predating the internet, the adoption of Cosmic marked a significant step in modernizing their digital presence for a global market. Cosmic's emphasis on performance, reliability, and its capability to effectively reach international audiences, particularly China, provided the ideal technological foundation. Just as Eastman is committed to the meticulous craftsmanship of their musical instruments, they found a partner in Cosmic that delivers a high-quality, dependable platform to showcase their brand to the world.